Shaped pouching has become increasingly popular for product samples. Imaging offering samples of your product in shaped pouches that match your bottles.
We live in a world and age where the marketing industry has greatly evolved. Today, marketing is not merely unidirectional, based on selling a good product to a certain range of customers. The definition of marketing has expanded, leading to many more ways to promote products to potential customers. Manufacturers and retailers are not anymore limited by certain rules and regulations, but they think out of the box and use innovative methods to gain an edge in their niche. Companies in the packaging industry are no exception from the rule.
This trend of using shaped flexible pouches to promote a brand, a product or a service, has not only captured the hearts and minds of the consumers but has taken over major stores’ aisles. Whether we’re talking about drink pouches or those used in the food, pet food or pharmaceutical industry, these high-quality pouches allow for impressive graphics, taking visual marketing to a whole new level.
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