Labels play an important role in the brand promotion of the various products available in the market presently and they are known to have a strong influence on the buying decisions of consumers. Typically, labels are composed of a piece of paper, plastic, fabric or other material and are applied on the product. Such kind of labels provide general information regarding the product.
Labels contribute to the packaging of food and consumer goods by their functional characteristics that include identification of the product, providing information regarding the ingredients, warning notices and cautionary notifications, etc. In addition, due to the aesthetic nature of labels, they are also major contributors in brand promotion.
Due to the tremendous growth of the retail sector especially in the emerging markets, several retail industry formats have emerged that sell a large number of products in bulk quantities. There is a need for differentiation of products that are available in retail stores and this has compelled manufacturers of labels to provide labels of high quality that cater to the packaging specifications of clients who are in the food and retail sectors.
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